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Hello you! First of all, well done for finding yourself on a website you know nothing about. Skills! KAIAKO AI is a website that combines the pace of AI with the personality of you and I to create charismatic marketing content, quick!

Any time you're looking to create really, really (like, reaaaaallly) good marketing content, just rock up here, tell us a bit about your company and what, specifically, you want to talk about (could be a new product, a campaign or a piece of thought leadership). Finally, select one of our pre-created, psychology-backed, super-charismatic tones-of-voice (we call them Marketypes) and, hey presto, super compelling marketing content will be delivered to you in seconds.

If Kim Kardashian launched exactly the same product as you tomorrow, whose company do you think would get the most customers? Hers would. Not because she sells a better product, but because she is the one with a persona. With fans who think she's the bee's knees (each to their own).

The moral of this story? You need to have charisma to help your customers find your amazing products over your competitor's. And you do that by giving them clues that you get them. Using the words they use. Showing them images of people who look like them, doing things they love. That sort of thing.

KAIAKO helps you do that, jet propelling your marketing content in ways you never even knew were possible!

Think of them as different characters we all have in our lives. Your relationship with your Mum isn't the same as the one you have with your teacher, which isn't the same as the one you have with your coach, best friend or significant other.

The most successful brands develop relationships with their customers by speaking to them like one of those people. But whereas companies like Nike, Apple and McDonalds spend serious cash on developing these personas for themselves, KAIAKO fast-tracks your brand to being able to speak in ways that are just as compelling.

Can we prove that? Excellent question – thank you for asking. Yes, is the answer. Our Marketypes were all developed with psychologists who helped us define what sort of messages work for different types of people, based on the way their brains are wired. So, because we know how your customer thinks and how they like to be spoken to, we can tailor your message so that it works for them.

That's totally cool. We get that most people aren't familiar with the idea of Marketypes (yet!)

If you're struggling to work out which voice works for your company, the best way to start is by simply playing around. Pick the voice that instinctively works best for you (your gut is a very good guide, often), it'll take you a few seconds to generate, and if you don't like the result simply press back and try another one.

If your company is still in the early stages and working on its tone of voice, we actually recommend sending out content in a few different Marketype voices and seeing what gets the best engagement. Doing so can help you understand exactly who your product is appealing to and, therefore, how you might tailor your marketing moving forward.

If you're absolutely desperate to have a more scientific analysis of what your Marketype is, reach out to us at team@kaiako.ai and we'll be back in contact to see if we can organise a human-to-human conversation (you see, the machines haven't taken over completely yet! Yay!)

Will a quiz of some sorts be coming to the KAIAKO website? Fantastic question – thank you for asking. Yes, is the answer. Yes, it will. Just let us do one thing at a time, eh?

For the moment, yes. It's pretty tricky to make proper image and video-based content for marketing using just AI as things stand. But we're working on it. In the meantime, if you're a marketing agency and would like us to support you in creating both text and image-based content using AI, please message us at team@kaiako.ai and a member of our team will get in touch to let you know how we can support you.

Great question! Thanks for asking. Kaiako is a Maori word meaning 'guide'.

We know (cos we've been doing marketing for more than 20 years) that the best brand communications treat the customer as the hero in their story; the brands that are communicating